Recruitment is a complex process involving not only patients but also physicians, sponsors, trial professionals and research staff. Hindered by tight timelines and often fragmented communications, recruitment rates can be disappointingly low.
Pharmaceutical companies are increasingly focusing on patient support programs—initiatives to improve access to, usage of, and adherence to prescription drug treatments. Driven by greater patient involvement in health decisions, an increasing emphasis on patient outcomes, the rise of drug patent expiries, and the growth of specialty drugs that require additional patient support.
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